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PepsiCo Goes Natural with Pepsi Limon
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PepsiCo Goes Natural with Pepsi Limon

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Demography Unplugged
Apr 23, 2015
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PepsiCo Goes Natural with Pepsi Limon
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PepsiCo will soon introduce a new lime-flavored soft drink, Pepsi Limon, in target markets. Billed as an attempt to attract Hispanic consumers, this soft drink—which uses cane sugar and real lime juice—could also be a hit among consumers looking to eliminate “artificial” from their diets.

—Advertising Age

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