Demography Unplugged

Demography Unplugged

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Personal Training Goes Gray

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Demography Unplugged
Apr 22, 2019
∙ Paid

With Boomers flocking to the gym, demand is rising for personal trainers in their 50s and older. It’s a win-win situation: Older gymgoers are happy to find someone their age, trainers are staying busy in an encore career, and gyms are finding that older trainers reliably attract older clients and tend to stay longer than younger trainers.

—The Wall Stree…

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