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Philips Releases the Sonicare for Kids Electric Toothbrush
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Philips Releases the Sonicare for Kids Electric Toothbrush

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Demography Unplugged
Sep 14, 2015
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Philips Releases the Sonicare for Kids Electric Toothbrush
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Philips has released a winner: the Sonicare for Kids electric toothbrush, which comes with a mobile game app digitally connected to the brush. This is just another example of retailers “gamifying” previously non-game scenarios in order to motivate and inspire users.

—Advertising Age

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