Demography Unplugged

Demography Unplugged

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Pitching to Boomers by Poking Fun at Millennials

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Demography Unplugged
Oct 26, 2011
∙ Paid
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Whether you are targeting Millennials or Boomers, there’s much to learn from a strikingly original, if flawed, new ad campaign from Toyota. And it’s good for a laugh along the way.

The campaign’s four spots each feature responsible, albeit somewhat clueless, Millennials who worry that their Boomer parents are leading boring lives. In one, a young woman l…

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