Pitching to Boomers by Poking Fun at Millennials

Whether you are targeting Millennials or Boomers, there’s much to learn from a strikingly original, if flawed, new ad campaign from Toyota. And it’s good for a laugh along the way.

The campaign’s four spots each feature responsible, albeit somewhat clueless, Millennials who worry that their Boomer parents are leading boring lives. In one, a young woman l…