Demography Unplugged

Demography Unplugged

NewsWire

Podcast Ad Spending Soars

Demography Unplugged's avatar
Demography Unplugged
Jun 25, 2018
∙ Paid
Share

Total spending on podcast ads soared 86% YoY in 2017. Facing trouble on all fronts, advertisers are searching desperately for the next big ad medium—even if it means pouring money into a niche market like podcasts.

—Interactive Advertising Bureau/PricewaterhouseCoopers

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Hedgeye Risk Management, LLC
Substack's Privacy, Terms and Information Collection Notice
Demography Unplugged's Privacy and Terms
Start writingGet the app
Substack is the home for great culture