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Pokémon Go Captures Millennial Nostalgia
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Pokémon Go Captures Millennial Nostalgia

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Demography Unplugged
Jul 15, 2016
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Pokémon Go Captures Millennial Nostalgia
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Columnist Quentin Hardy writes that the most fascinating part of the Pokémon Go craze is that it proves Millennials are getting old. He wisely points out the main driver of the game’s rampant success: that it is the “first mass-consumption nostalgia product” designed for Millennials.

—The New York Times

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