Demography Unplugged

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Pro Sports Leagues Turn to Digital Entertainment
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Pro Sports Leagues Turn to Digital Entertainment

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Demography Unplugged
Feb 04, 2022
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Demography Unplugged
Pro Sports Leagues Turn to Digital Entertainment
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The traditional sports world is trying to win over the next generation by using esports. With both interest and participation in sports down among young people, the pro leagues are doubling down on influencers and social media.

—The New York Times

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