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The Rise of Short-Term Video Equals Lower Ad Rates

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The Rise of Short-Term Video Equals Lower Ad Rates

Demography Unplugged
Jun 1, 2023
∙ Paid
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The Rise of Short-Term Video Equals Lower Ad Rates

www.demographyunplugged.com
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Thanks to TikTok, short-form videos are now a must-have for any social media platform. Unfortunately for these platforms, they’re also much harder to monetize.

—The Economist

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