Roughly 2/3rds of Websites Don’t Follow the FTC’s Guidelines on Proper Native Advertising

Apr 11, 2016

∙ Paid

A new report finds that roughly two-thirds of websites don’t follow the FTC’s guidelines on proper native advertising, which indicate certain keywords that must be included to tip off readers. Facing mounting pressure to deliver non-intrusive ads, ad agencies are just too tempted to make their spots indistinguishable from regular content.

—Adweek

Roughly 2/3rds of Websites Don’t Follow the FTC’s Guidelines on Proper Native Advertising

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