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Senior Centers Around the Country Are Dropping the Word “Senior” from their Names
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Senior Centers Around the Country Are Dropping the Word “Senior” from their Names

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Demography Unplugged
Nov 16, 2015
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Demography Unplugged
Demography Unplugged
Senior Centers Around the Country Are Dropping the Word “Senior” from their Names
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In an attempt to lure Boomers, senior centers around the country are dropping the word “senior” from their names, replacing them with terms like “50+.” The rebrands have been met with cheers from Boomers eager to distance themselves from old age—and jeers from Silent individuals who see no need for change.

—The Wall Street Journal

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