Demography Unplugged

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Shopping for Recipes
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Shopping for Recipes

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Demography Unplugged
Sep 17, 2014
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Shopping for Recipes
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Millennials are more likely than older generations to plan trips to the supermarket “backward” around particular recipes, according to a recent report from the Food Marketing Institute. More than a third (36 percent) of Millennials plan meals when making their grocery lists, compared to 31 percent of Xers, 21 percent of Boomers, and only 18 percent of S…

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