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Shut Up and Sell Things

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Shut Up and Sell Things

Demography Unplugged
Mar 13, 2021
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Shut Up and Sell Things

www.demographyunplugged.com
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In mid-2020, amid the George Floyd protests, the share of consumers who wanted brands to fight racism and ensure “diverse and equitable” representation at their companies surged. But since September, those shares have fallen considerably—down 15 (to 50%) and 7 (to 64%) percentage points, respectively. In general, Americans’ sentiments surrounding corpor…

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