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Ski Industry Needs a Lift
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Ski Industry Needs a Lift

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Demography Unplugged
Feb 05, 2014
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Ski Industry Needs a Lift
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The Economist recently reported that Boomers are beginning to dominate the ski slopes—and that fewer younger people are interested in the sport. The average skier’s age rose from 33 in 1997-98 to 39 last year, while the share of over-55 skiers has jumped from 7 to 17 percent. Even Xers are hanging up their beloved snowboards and opting for safer, more f…

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