Demography Unplugged

Demography Unplugged

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Sober Curious? Millennials Aren’t the Only Ones Cutting Back on Booze

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Demography Unplugged
Aug 19, 2019
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While Millennials have gotten the most attention for being “sober curious,” drinkers of all ages are cutting back. The share of Americans who say that they’re drinking less than they were five years ago is roughly 40% across all age groups, with most saying it’s because they want to live healthier.

—Morning Consult

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