Demography Unplugged

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Soda Losing its Fizz

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Demography Unplugged
Mar 31, 2015
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According to a recent Gallup poll, more Americans than ever (63%) actively avoid drinking soda. Interestingly, the respondents who still drink soda seem to prefer regular over diet, suggesting that its the diet soda drinkers who are leaving the market for healthier options.

—FiveThirtyEight

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