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Soda Sales Fall Flat
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Soda Sales Fall Flat

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Demography Unplugged
Jan 28, 2015
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Demography Unplugged
Soda Sales Fall Flat
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With soda sales fizzling, Coca-Cola announced that they will cut at least 1,600 white-collar jobs globally as part of a plan to save $3 billion by 2019. Times are tough in the soda industry—and the years of rising sales are a distant memory. While consumers continue to turn their backs on sugar and artificial sweeteners, companies are adopting new strat…

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