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SoFi’s Latest Ad Before the Super Bowl Update: “Find Out if You’re Great at SoFi.com; You’re Probably Not.”
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SoFi’s Latest Ad Before the Super Bowl Update: “Find Out if You’re Great at SoFi.com; You’re Probably Not.”

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Demography Unplugged
Feb 08, 2016
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Demography Unplugged
Demography Unplugged
SoFi’s Latest Ad Before the Super Bowl Update: “Find Out if You’re Great at SoFi.com; You’re Probably Not.”
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SoFi’s latest ad was supposed to end with the line: “Find out if you’re great at SoFi.com; you’re probably not,” but the brand decided to cut the last three words before the Super Bowl. While removing the most negative line from the ad helped, inclusive Millennials won’t take kindly to a company that declares some people “not great.”

—Adweek

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