Demography Unplugged

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The Softer Side of Dads
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The Softer Side of Dads

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Demography Unplugged
May 01, 2013
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The Softer Side of Dads
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While Dove’s female-focused “Real Beauty” campaign continues to generate a mountain of press, the company’s ads are also breaking new ground with another audience: dads. Dove is aiming to overturn the “clueless dads” trope with a series of videos showing Miami Heat star Dwyane Wade and ESPN college basketball analyst Jay Bilas as fathers taking care of …

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