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Spotify Creates Playlists Based on Nontraditional Metrics
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Spotify Creates Playlists Based on Nontraditional Metrics

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Demography Unplugged
Jun 04, 2015
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Demography Unplugged
Spotify Creates Playlists Based on Nontraditional Metrics
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Spotify has come out with a new version that creates playlists based on nontraditional metrics—such as mood or time of day. While some other platforms use similar metrics, Spotify is the largest company to bet that today’s young music streamers are ready to move away from fixed genres to habit-based playlists.

—The New York Times

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