Demography Unplugged

Demography Unplugged

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Star Wars Moves on to a New Generation

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Demography Unplugged
Jan 15, 2018
∙ Paid

Jason Perlow, an Xer Star Wars fan, comes to grips with the fact that the series is no longer geared toward his generation. Perlow observes cynically that even his beloved franchise is subject to the whims of cash-hungry marketers: “[T]he big money is to be made on the millennials and their children. Gen X is a freaking rounding error of potential sales…

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