Demography Unplugged

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The “Status Watch” is Losing its Pull Among Wealthy Young Men

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Demography Unplugged
Nov 05, 2015
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The once-coveted status watch (think $5,000 Rolexes) is losing its pull among wealthy young men. Traditional luxury items don’t square with their notions of inconspicuous wealth; in the words of one Xer professional, status watches are just “tacky.”

—The Wall Street Journal

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