Demography Unplugged

Demography Unplugged

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Surprise: It’s Gen X Leading the Way on ESG Investing

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Demography Unplugged
Sep 16, 2019
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Surprise: It’s Generation X that’s leading the way on ESG investing. Though Millennials get more attention for their interest in sustainable investing, interest and activity among Xers—who have much more net wealth—has climbed faster in recent years.

—The Wall Street Journal

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