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Tablets Touch a New Audience
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Tablets Touch a New Audience

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Demography Unplugged
Nov 12, 2014
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Tablets Touch a New Audience
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Since we last wrote about the tablet (see: “It’s a Tablet World”), the script has flipped: Tablet sales are only expected to grow 11 percent in 2014—sharply down from the industry’s 55 percent growth in 2013. Instead, the real sales momentum is largely behind smartphones (particularly Android models) and “phablets” (see: “Did You Know? From Tablets to ‘…

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