Talenti Gelato Uses Social Media To Create Custom Flavors

Talenti Gelato is building custom flavors for consumers by connecting to their social media accounts, analyzing posts using an algorithm, and turning the results into a personality/flavor profile. Judging by the company’s strong sales (its gelato sales grew 82% year over year in 2014 even as total sorbet/gelato sector sales fell by 7%), Talenti’s approa…