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Teen Retailers Grow Up
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Teen Retailers Grow Up

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Demography Unplugged
Sep 14, 2015
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Demography Unplugged
Teen Retailers Grow Up
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In an attempt to broaden their appeal and chase Millennial spending dollars up the age ladder, youth-centric companies are adding more sophisticated looks and higher-quality items to appeal to a more mature audience. According to The Wall Street Journal, fast-fashion titan Forever 21—which built its empire on trendy, flashy bargains like $1.90 camisole …

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