There Are More Boomer “High-Frequency” Wine Drinkers than Millennial Ones

Apr 05, 2016

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A review of various recent studies about wine concludes that while Millennial wine drinkers outnumber Boomer ones, there are far more Boomer “high-frequency” wine drinkers (38%) than Millennial ones (30%). Even if they enjoy a casual drink with friends, Millennials will never be the hard partiers Boomers were—and still are.

—North Bay Business Journal

There Are More Boomer “High-Frequency” Wine Drinkers than Millennial Ones

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