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Toy Industry Looks to Adults
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Toy Industry Looks to Adults

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Demography Unplugged
Jan 10, 2023
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Demography Unplugged
Demography Unplugged
Toy Industry Looks to Adults
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Adults make up a growing share of toy sales. Toymakers from Mattel to Build-a-Bear are beginning to tailor products towards so-called “kid-adults.”

—Associated Press

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