Demography Unplugged

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Toyota Retires its Youth-Oriented Scion Brand After Years of Stagnant Sales

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Demography Unplugged
Feb 15, 2016
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Last week, Toyota announced that it would retire its youth-oriented Scion brand after years of stagnant sales—joining a growing crowd of automakers that have ditched quirky car designs. Although researchers argue that Millennials want more mainstream vehicles, the fact of the matter is that this generation just isn’t interested in cars.

—The New York Tim…

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