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Toyota Unveils its Millennial-Targeted uBox Concept Car
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Toyota Unveils its Millennial-Targeted uBox Concept Car

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Demography Unplugged
Apr 21, 2016
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Demography Unplugged
Toyota Unveils its Millennial-Targeted uBox Concept Car
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Toyota has unveiled its Millennial-targeted uBox concept car, transformed from the company’s now-defunct Scion brand. If the moderately quirky Scion wasn’t enough to get Millennials behind the wheel, it’s tough to see them going for a model that’s “somewhere between [a] minivan, SUV, and armored truck”—even if it is cheap.

—Gizmodo

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