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Toys R Us Closes Its Doors
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Toys R Us Closes Its Doors

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Demography Unplugged
Mar 19, 2018
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Toys R Us Closes Its Doors
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Facing increased competition from big-box and online retailers, Toys R Us announced that it will be closing all 800 of its U.S. stores. In the words of one brand management professor, the toy retailer also missed the mark on providing a winning customer experience: “You can find more zest for life in a Walgreens.”

—The Washington Post

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