Two Ways to Target Moms

P&G recently released two ads—with strikingly different tones—aimed at moms. The first is a Sochi 2014 update on its well-known corporate image-boosting spots that depict moms raising athletes, this time from slipping-and-falling young ice skaters and snowboarders to Winter Olympians. Heartwarmingly, the ad thanks moms “for teaching us that falling only…