U.K. Writer Wonders: “How Exactly Did We Arrive at a Time in which Age Matter Less than Ever Before?”
U.K. writer Chemmie Squier discusses the rise in cross-generational marketing and wonders: “[H]ow exactly did we arrive at a time in which age matters less than ever before?” She’s right: There is a larger cultural overlap across generations than in the past, but she incorrectly attributes it to Gen Xers rather than Boomers.