Demography Unplugged

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Under Armour Posts First-Ever Net Loss

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Demography Unplugged
May 05, 2017
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Under Armour posted its first-ever net loss in Q1 2017. While the stock was pushed higher by traders who expected a bigger loss, the fact remains: The company’s best chance to rebound is to double down on lifestyle fitness, a category already dominated by established firms like Nike.

—The Wall Street Journal

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