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USA Network Now Needs Sports to Survive
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USA Network Now Needs Sports to Survive

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Demography Unplugged
Mar 06, 2021
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USA Network Now Needs Sports to Survive
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Once cable’s top network, USA Network (part of NBC, owned by CMSA) is hoping that sports will help turn around slumping ratings. USA will start airing live sports programming from the NBC Sports Network, which will shut down as part of a larger consolidation plan.

—Bloomberg

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