Vanguard’s Personal Advisor Services Brought in Far More Money than Robo-Advising Firms

Mar 24, 2016

∙ Paid

Vanguard’s Personal Advisor Services platform brought in $12 billion in assets from its launch last May through December—four times the amount held by robo-advising firms Wealthfront and Betterment. Already the king of easy, low-cost investing, Vanguard is capitalizing on consumers’ desire for robo services with a personal touch.

—Bloomberg Businessweek

Vanguard’s Personal Advisor Services Brought in Far More Money than Robo-Advising Firms

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