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Vevo Wrecks the Competition
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Vevo Wrecks the Competition

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Demography Unplugged
Oct 02, 2013
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Vevo Wrecks the Competition
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In 24 hours last month Miley Cyrus’s burlesque “Wrecking Ball” video registered a staggering 19.3 million views—an all-time record on Vevo. As much as this says about the allure of Disney girls gone bad, it says more about Vevo’s current dominance in the online music video space. Vevo’s success rests largely on its partnership with YouTube—its primary d…

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