Demography Unplugged

Demography Unplugged

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Victoria’s Secret Unveils a Tamer Line of Athletic Wear

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Demography Unplugged
Jul 29, 2016
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Victoria’s Secret has unveiled its new line of athletic wear, Victoria Sport, complete with a marketing campaign that tones down sex appeal and highlights fitness. The brand hopes to cash in on wholesome, wellness-oriented Millennials who have vaulted “athleisure” into the mainstream.

—Business Insider

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