WGSN Suggests that Brands Attempt to Appeal to Different Generations at Once

Oct 12, 2015

∙ Paid

Trend forecasting company WGSN suggests that brands appeal to different generations at once by eschewing age-specific categories and instead organizing their e-commerce wares according to activities (such as “girls’ weekend” or “vacation”). Good advice for co-marketers in theory—but it could quickly get overwhelming in practice.

—MarketWatch

WGSN Suggests that Brands Attempt to Appeal to Different Generations at Once

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