Demography Unplugged

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Why Aren’t Millennials Drinking as Much as Previous Generations?

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Demography Unplugged
Mar 17, 2016
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Reporter Robert McGarvey examines why Millennials aren’t drinking as much as previous generations. He correctly cites their tight budgets and their healthy lifestyles; an important factor he doesn’t mention, however, is their trademark risk aversion—which will play a major role in keeping many Millennials home on St. Patrick’s Day.

—TheStreet

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