Will 2016 Be the Year of the “Cord-Cobblers”?

Showtime CEO David Nevins says that 2016 will be the year of the “cord-cobblers,” i.e. consumers who juggle subscriptions to multiple streaming platforms. While this is hardly a new concept, Nevins is right to say that today more than ever, the pressure is on to produce compelling content.

—Adweek