Demography Unplugged

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Will Parents Shell Out the Money for Hi-Tech Diapers?

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Demography Unplugged
Aug 05, 2019
∙ Paid

Faced with fewer babies and sagging sales, diaper makers are betting that parents will pay extra for new “super premium” lines. Special Delivery by Huggies is made of plant-based materials, while Lumi by Pampers is backed by a sensor-loaded monitoring system.

—The Wall Street Journal

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