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Wine Industry Pours Into Generation X
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Wine Industry Pours Into Generation X

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Demography Unplugged
May 14, 2018
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Wine Industry Pours Into Generation X
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A growing number of wine industry experts suggest that vintners turn their attention to Generation X. With Boomers aging out of the population, the industry may be tempted to jump straight to the large Millennial Generation—but unlike their younger peers, Xers have been known to have a drink or three.

—Forbes

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