Women Over 60 Are the New “It Girls” of Fashion and Music
Women over 60 have become the new “It Girls” of fashion and music. From actress Helen Mirren modeling for L’Oreal, to punk poetess Patti Smith playing a goth music festival, a certain “economic imperative” is pushing marketers to highlight older celebrities in an attempt to woo the demographic that can spend the most on their products—Boomers.