Xer Parents Prioritize Saving Money for Kids’ College Over Saving for Retirement

Parents ages 35 to 50 are nearly twice as likely (65% versus 35%) to prioritize saving money for their kids’ college over saving for retirement. Protective Xers want to be able to shelter their children and provide for their education, but soaring tuition costs pose a major problem for parents who are already far behind on their own retirement savings.

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