Younger Generations Are Showing Less Interest in Material Possessions than Older Consumers

New research finds that younger generations are showing less interest in material possessions compared to older consumers—which poses a serious threat to carmakers. While Baby Boomers used to say that “a car is the most expensive suit you’ll ever own,” they’re aging out of their prime car-buying years—and Xers and Millennials either don’t want, or can’t…