“As Mr. Howe made clear in the most recent book, those are not the same thing! (Or has Mr. Howe's thinking on this matter changed?”
Been waiting to hear how those of us who follow the Strauss-Howe theory can make sense of the ending of the MILLENNIAL CYCLE and the coming of the next one.
Are so called “gen alpha” just the late wave Homelanders?
Tell us more, Team Howe! LOL, seriously, tell us more, please.
Do you feel a national sigh of relief? Confusion ended, clarity achieved? Moving forward together? That's what will herald the start of the generation after Z (as they come of age--which is when the next generation finally becomes clear--so, yes, could be young ‘uns now, but not even teens). Let me know if you're feeling the joy and relief yet. 😉 Not a coincidence neither Howe nor Pew are uttering “alpha.” Howe is on record saying the current uber-mess of a 4th turning likely won't end until the early 30s, goddesss help us.If, OTOH, you're a marketing guy in Australia eager to jump in first to declare a new generation only 15 years (WAY too short) after the last one, “alpha” sounds pretty cool.
Ummm... So I sought out the original study and saw that it used what's become the conventional generational label of "Gen Z." But the graphs above substitute "Homelander." As Mr. Howe made clear in the most recent book, those are not the same thing! (Or has Mr. Howe's thinking on this matter changed? Kinda crazy to think the marketing industry successfully created a dividing line almost a decade earlier than where it belongs otherwise!)
Furthermore this writeup seems to deliberately downplay younger generations' motivations for pursuing riskier assets. From the study: "73% say they’re doing so because they feel financially behind and think those investments offer a faster path to their goals than traditional methods." They might well feel these assets are lottery tickets... but they also feel they have no choice.
I’m curious too…
Gen Z / Homelander
“As Mr. Howe made clear in the most recent book, those are not the same thing! (Or has Mr. Howe's thinking on this matter changed?”
Been waiting to hear how those of us who follow the Strauss-Howe theory can make sense of the ending of the MILLENNIAL CYCLE and the coming of the next one.
Are so called “gen alpha” just the late wave Homelanders?
Tell us more, Team Howe! LOL, seriously, tell us more, please.
Do you feel a national sigh of relief? Confusion ended, clarity achieved? Moving forward together? That's what will herald the start of the generation after Z (as they come of age--which is when the next generation finally becomes clear--so, yes, could be young ‘uns now, but not even teens). Let me know if you're feeling the joy and relief yet. 😉 Not a coincidence neither Howe nor Pew are uttering “alpha.” Howe is on record saying the current uber-mess of a 4th turning likely won't end until the early 30s, goddesss help us.If, OTOH, you're a marketing guy in Australia eager to jump in first to declare a new generation only 15 years (WAY too short) after the last one, “alpha” sounds pretty cool.
We do have a way to go, don’t we!
Ummm... So I sought out the original study and saw that it used what's become the conventional generational label of "Gen Z." But the graphs above substitute "Homelander." As Mr. Howe made clear in the most recent book, those are not the same thing! (Or has Mr. Howe's thinking on this matter changed? Kinda crazy to think the marketing industry successfully created a dividing line almost a decade earlier than where it belongs otherwise!)
Furthermore this writeup seems to deliberately downplay younger generations' motivations for pursuing riskier assets. From the study: "73% say they’re doing so because they feel financially behind and think those investments offer a faster path to their goals than traditional methods." They might well feel these assets are lottery tickets... but they also feel they have no choice.
p.s. Enjoyed this article. TY!